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Korean BBQ Favorite 'Samwon Garden' Expands to Vietnam with Master Franchise Agreement
Author.
관리자
Date.
2023-08-09 21:41
Views.
142
Original Article: Chosun Biz (https://biz.chosun.com/distribution/food/2023/08/08/ONELRG2Z7JD6RF5FGBKWMBFOOQ/)
Korean BBQ restaurant Samwon Garden in Gangnam, Seoul,
announced on the 8th that it has signed a master franchise agreement for Vietnam with Vietnamese food service company May Emerald.
Executives including Samwon Garden Vice President Yoon In-seong and May Emerald CEO Kim So-yeon attended the signing ceremony.
Samwon Garden, recommended in the Michelin Guide Seoul 2023,
is a Korean restaurant famous both domestically and internationally for its marinated galbi (Korean BBQ short ribs).
For nearly half a century, it has established itself as a representative charcoal-grilled beef restaurant in Gangnam.
It was reopened last year with expanded seating for up to 600 guests.
May Emerald, Samwon Garden’s franchisee in Vietnam, is the Vietnamese subsidiary of Korean investment and development firm Gemopia Invest.
The company also operates dining brands such as “Yuk Ssi Ri” and “PIZZA 4P’S” in Hanoi.
Vice President Yoon stated, “2023 marks the first year the Michelin Guide entered Vietnam,
and interest in gastronomy in the country has never been higher.”
He added, “The Korean wave in Southeast Asia, driven by K-pop and OTT content, has further amplified demand for Korean cuisine.”
The first Samwon Garden location in Vietnam will open in December on the 4th floor of Somerset West Point,
a global residence hotel located near West Lake (Tây Hồ), Hanoi’s largest lake.
The restaurant will span approximately 140 pyeong (about 462 m²).
CEO Kim noted, “Tây Hồ is a traditionally affluent area of Hanoi with a high concentration of foreign residents and embassy residences,
and is attracting increasing attention following the recent opening of Lotte Mall nearby.”
Starting with the West Lake location, May Emerald plans to expand Samwon Garden across major cities in Vietnam,
including a second branch in Hanoi, the resort city of Da Nang, and Ho Chi Minh City, the largest city in the south.
Samwon Garden also plans to introduce various customer benefits and promotions
that link the Seoul flagship store with its new Vietnam locations.
Reporter: Mina Lee
Korean BBQ restaurant Samwon Garden in Gangnam, Seoul,
announced on the 8th that it has signed a master franchise agreement for Vietnam with Vietnamese food service company May Emerald.
Executives including Samwon Garden Vice President Yoon In-seong and May Emerald CEO Kim So-yeon attended the signing ceremony.
Samwon Garden, recommended in the Michelin Guide Seoul 2023,
is a Korean restaurant famous both domestically and internationally for its marinated galbi (Korean BBQ short ribs).
For nearly half a century, it has established itself as a representative charcoal-grilled beef restaurant in Gangnam.
It was reopened last year with expanded seating for up to 600 guests.
May Emerald, Samwon Garden’s franchisee in Vietnam, is the Vietnamese subsidiary of Korean investment and development firm Gemopia Invest.
The company also operates dining brands such as “Yuk Ssi Ri” and “PIZZA 4P’S” in Hanoi.
Vice President Yoon stated, “2023 marks the first year the Michelin Guide entered Vietnam,
and interest in gastronomy in the country has never been higher.”
He added, “The Korean wave in Southeast Asia, driven by K-pop and OTT content, has further amplified demand for Korean cuisine.”
The first Samwon Garden location in Vietnam will open in December on the 4th floor of Somerset West Point,
a global residence hotel located near West Lake (Tây Hồ), Hanoi’s largest lake.
The restaurant will span approximately 140 pyeong (about 462 m²).
CEO Kim noted, “Tây Hồ is a traditionally affluent area of Hanoi with a high concentration of foreign residents and embassy residences,
and is attracting increasing attention following the recent opening of Lotte Mall nearby.”
Starting with the West Lake location, May Emerald plans to expand Samwon Garden across major cities in Vietnam,
including a second branch in Hanoi, the resort city of Da Nang, and Ho Chi Minh City, the largest city in the south.
Samwon Garden also plans to introduce various customer benefits and promotions
that link the Seoul flagship store with its new Vietnam locations.
Reporter: Mina Lee
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